Ariel, P&G - Dad #ShareTheLoad Case Study

BBDO India was established in 2008 to deliver on the global BBDO promise of The Work, The Work, The Work – in the absence of which nothing else matters

BBDO India has shaped a philosophy relevant to the complex and diverse Indian consumer – a belief in not just creating ads but acts. The philosophy of “Create Acts, Not Ads” has been brought to life through long-term engaging programs in the shape of Social movements for various brands like Ariel,Gillette,Whisper, 7 Up,Johnson's Baby, GE,Aviva Life Insurance, Quaker Oats and Visa. Most programs have won various awards and recognition across the globe –BBDO India has the unique distinction of winning four inaugural Cannes Lion including a Grand Prix in following categories- PR Lion, Glass Lion and Black Lion for Creative Effectiveness.

The agency's story is also a case study at Ominicom University, collaboration between Omnicom and Harvard Business School to provide management programs to senior management of all Omnicom companies.