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Sun Joy - Your Guilty Pleasure

Sun Joy
06/06/2023
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Background

Sun Joy is a soft drink with a small and loyal follower base. It is used to be known for its humorous communication, but hasn't been campaigned for many years. That's why it's now time to revitalise the brand with a small yet bold campaign on the Danish market.


The task

Develop a creative concept for a bold and fresh Sun Joy campaign.

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