FIFA - FIFA Training Centre - Sonic Logo

From Whistles to Heartbeats: The Story Behind the FIFA Training Centre Sonic Logo

At Molecular, we were excited to take on the challenge of creating a sonic logo for the FIFA Training Centre. Our goal was to create a sound that matched the energy and intensity of a football training session, while also feeling fresh and memorable.

To achieve this, we began by listening to recordings of real football training sessions to identify sounds that were commonly associated with the sport. We then carefully combined these sounds, including sprinting, whistles, and the sound of footballs being kicked, with energetic percussion and the sound of a racing heartbeat. The result was a dynamic and engaging sonic logo that perfectly matched the visuals of the FIFA Training Centre.

Our team was thrilled with the final result, and we believe that this sound will be an essential part of the training centre experience, inspiring and motivating coaches of all levels and age-groups. We're proud to have been a part of this project and are excited to see the impact that our work will have on the world of football training