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Activision Crash Team Racing Nitro-Fueled - The Bandicoot Is Back

Activision Crash Team Racing Nitro-Fueled
30/05/2023
Advertising Agency
Los Angeles, USA
9
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Credits
Agency / Creative

When Activision announced the next iteration in the Crash Bandicoot Franchise we knew what needed to be done. Bring back the notorious humor, wit, and sass of the beloved Crash of the 90’s. How is that Crash from our childhood adapting to the modern world, you ask? Well he’s prepping for the launch of Crash Nitro-Fueled by honing his driving skills as an Uber Driver.


Crash Team Racing: Nitro-Fueled was the fastest selling title in the Crash franchise history. It was the industry’s number 1 selling video game in Europe and Asia, and number 2 in America at launch.​​

About Battery
At Battery, we believe brands need to make meaningful work that people seek out, share, and talk about. We make that happen by backing up our consumer with AI driven consumer data. With roots in gaming, our approach is unique. We are steeped in traditional brand-building but with a quick-moving Silicon Valley startup mindset as we infuse Hollywood storytelling throughout the process. The end product means that all our clients have a larger-than-life story that’s backed by data driven insights.