Splash Damage - Transformers Reactivate
Game developer Splash Damage tapped Battery to name and launch their upcoming Transformers game, Transformers: Reactivate. By tapping into the culture’s craving for “newstalgia”, we created a game announce moment at the 2022 Game Awards that gave lovers of the franchise and beyond a new reason to believe in Bumblebee and the squad.
The film, directed by Aaron Sims Creative (ASC), was built in Unreal Engine 5 and is filled with Easter eggs to generate excitement among core fans.
At Battery, we believe brands need to make meaningful work that people seek out, share, and talk about. We make that happen by backing up our consumer with AI driven consumer data. With roots in gaming, our approach is unique. We are steeped in traditional brand-building but with a quick-moving Silicon Valley startup mindset as we infuse Hollywood storytelling throughout the process. The end product means that all our clients have a larger-than-life story that’s backed by data driven insights.