Daisy - Grab the Daisy

 As Daisy Brand’s creative AOR, we were challenged with how to make cottage cheese top of mind when choosing a healthy meal or snack. Historically, the cottage cheese category has lacked excitement and innovation. But with the introduction of Daisy Brand Single Serve, made with real fruit compote, there’s a revolutionary new way to reimagine cottage cheese. Our new campaign highlights the ease and appetite appeal of Single Serve, positioning Daisy as the best choice for busy people when it comes to choosing a quick and delicious option. By depicting real moments with identifiable characters, we show just how easy and convenient it is to “Grab the Daisy.”