Fever-Tree - We'd say T&G, not G&T

Fever-Tree gives tonic water the recognition it deserves in this campaign, with a simple swap of letters. Since tonic plays such a big role in the delicious G&T concoction, why does the T get sent to the end?

A series of radio, OOH and social ads tell consumers: "If 3/4 of your drink is mixer, mix with the best". The social ads use ASMR to draw attention to every detail of the drink experience. the twist of the bottle, the clinking of ice against the glass and the fizz of bubbles tease the senses and put the T firmly in its rightful place.