Science in Sport Group (SiS) wanted to help runners Beat the Wall with their Go Isotonic Energy Gels, so we built an ad that inspired listeners to go further and faster than ever!
We scripted the spot and cast the voiceover, before bringing the script to life with electrifying library music and bespoke sound design. The spot was supported by a sponsored playlist, with multiple digital and audio assets appearing across Spotify's Running UK playlist.