Patagonia - An eCommerce experience driven by Patagonia’s brand mission

CHALLENGE
Patagonia is a family-owned apparel and outdoor sporting goods outfitter, rooted in sustainability. As a leader in eco-friendly business models, they’ve paved the way for others to reimagine their practices with sustainability in mind.

For Patagonia’s flagship experience, we were tasked with crafting a design solution that brought its massive product and content library to life in a simple yet insightful way. For a brand that truly lives it’s values, it was vital that the user experience echo that—meaning that our challenge was to create a digital shopping experience that tells a brand story at every touchpoint.

​APPROACH​

Being no stranger to storytelling, Patagonia has always maintained a strong voice. Our approach was to elevate this voice, and bring it to life in a clear, simple execution, while striking a balance between culture, business, and the environment. One that begs consumers to consider the impact of their choices—right down to the clothes they wear.

The reimagined eCommerce platform serves as a brand hub for both activism and content, through a cohesive digital style guide, UX principles, and a consistent narrative. The experience invokes human emotion and rational understanding, and is entirely driven by the brand’s mission. Most importantly, it serves both function and storytelling by not only selling clothes, but transforming value systems.