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McDonald's "Ingredients"

“Ingredients,” part of McDonald’s “A Little More Lovin Can Change a Lot” campaign, is a unique spot for the Big Mac, using minimalism to demonstrate how massive and important the Big Mac really is. Some things are so iconic that they simply need nothing else to be described. By comparing the “ingredients” of iconic films and the Big Mac, Leo Burnett created an interactive commercial that creates a game for the audience.


Advertiser: McDonald's

Creative Agency

Creative Agency: Leo Burnett Chicago

Producer: Bridget Rose

Executive Creative Director: John Hansa

Chief Creative Officer: Susan Credle

Head of TV / Production: Vincent Geraghty

Account Executive: Amber Stanze, Dave Theibert

Business Manager: Shirley Costa

Account Managers: Sue Rickey, Daniel Linke

Executive Producer: Denis Giroux

Music Supervisor: Chris Clark, Nick Keenan

Production Company

Production Company: Flavor Chicago

Executive Producer: Neal Cohen

Director: Brian McCauley

Production Designer: Colby Capes, Elliot Nevills


Sound Mix: Dave Gerbosi

Sound Design: Another Country