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Appetite Creative - The Future of QR codes – Security and Authenticity

Appetite Creative
09/05/2023
Digital Agency
London, UK
7
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Agency / Creative
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QR codes have been around for a while now, and their popularity has only been growing over the years. They are used in a wide range of applications, from advertising and marketing to payments and information sharing. However, as their usage becomes more prevalent, so does the need for security and authenticity.

One of the primary concerns with QR codes is their vulnerability to tampering. A malicious user can easily create a fake QR code and redirect users to a malicious website or a fake payment gateway. This has been a significant concern for businesses and individuals alike, as it can lead to financial loss and other security issues.

To address this problem, QR code technology is evolving to incorporate better security features. For example, dynamic QR codes can be generated, which change over time, making it much harder for attackers to create fake codes. These dynamic codes can be used for a range of applications, including payments, ticketing, and access control.

Another approach to improving the security of QR codes is to use encryption. Encrypted QR codes can only be read by authorized devices, ensuring that the information contained in them is secure. This technology has already been adopted in some countries for electronic voting, where encrypted QR codes are used to authenticate voters and prevent fraud.

Authenticity is another issue that QR codes are facing. With the increasing usage of QR codes, it’s becoming easier for attackers to create fake codes and mislead users. To address this issue, QR codes can be embedded with digital signatures, which verify the authenticity of the code. This technology is already being used in some applications, such as digital certificates, where QR codes are used to authenticate the certificate holder.

In conclusion, as QR codes become more ubiquitous, security and authenticity will become increasingly critical. With the use of dynamic codes, encryption, and digital signatures, the future of QR codes looks bright, and we can be sure that they will continue to be an essential technology for businesses and individuals alike.


About Appetite Creative
We are the global digital agency for enterprises specialising on B2C marketing, connected packaging, and customer engagement experiences at scale.

Here in Appetite Creative, we connect brands to their audiences in today's digital world. We innovate constantly to create unique tech solutions and ad-serving technology that generates eye-catching and engaging branding and marketing campaigns that drive global awareness and education, increase sales by an average of 20% and help brands collect GDPR-compliant data and generate an average 3 min engagement time with our digital experiences. We will make your brand stand out and deliver the right message using the latest technology and advancements in digital marketing.

Experts across a variety of ad formats, we are pioneers in connected packaging and digital advertising campaigns which we can design, create and deliver quickly without skimping on the quality of the results. We are the creative tech studio of world firsts as we are responsible for the world-first liquid skins, world-first Whatsapp ads, unique QR code experiences on connected packaging, and innovative lead capture ads that connect directly to clients' CRMs.

We deliver effective branding and digital campaigns across the EMEA, Americas and MENA regions. With our flexible and agnostic approach, our unique digital solutions, and ad-serving technology we can help you transform leads into clients; all thanks to our high levels of engagement through unique formats, branding that cuts through the clutter, social media management, and gamification that nourish a more efficient interaction with your audience.

As digital marketing specialists, we are experts in offering innovative and creative solutions compatible with all types of platforms, websites, and social media across all devices and screens. We work for clients such as Armani Hotels, Disney, Mercedes, Tetra Pak, British Airways, Bvlgari, PepsiCo, Marriott, Emirates, Royal Bank of Scotland, Don Simón, Boylesports, and many more.
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