Sallie Mae - "Sound Mind" Lo-Fi Album
Grounded in science and structured using the Pomodoro method, Sallie Mae created “SoundMind” – a 17-track Lo-Fi album featuring 25-min focus and 5-min break periods, to arm students studying for finals with a resource shown to stimulate learning, filter out distractions and boost mood.
Featuring new Lo-Fi beats and soft, ambient instrumental music, the album includes tracks from:
Issac Dunbar – alternative pop singer-songwriter
Melina Mae Cortez Duterte (Jay Som) – multi-instrumentalist
TOLEDO – indie rock duo
Juan Ariza (musicariza) – producer, composer and guitarist
Chris Plante (modslee) – producer, composer and sound engineer
Launched with integrated creative agency GYK Antler, the album is streaming on Spotify and complemented by a 55-minute YouTube “album visualizer” video that features all 17 tracks set to a looping sequence of artwork designed to enhance the calming and peaceful mood of the music.
Hey, we’re GYK, an independent, integrated agency serving as a creative growth engine. Autopilot is our enemy, creativity is our expertise and impact is our endgame.
For clients like New Hampshire Travel & Tourism, Sallie Mae, Keolis, New Hampshire Lottery, the Boston Bruins, Ken’s Foods, Hometown Financial Group, Nuvance Health, and Sweet Baby Ray’s, GYK delivers culturally relevant, insightful ideas that ignite brands and fuel business growth.
The agency is headquartered in Manchester, NH, with an office in downtown Boston.
