RBC - Fear No Future
It started with a ten-year, multi-million dollar commitment from Royal Bank of Canada (RBC) to empower young Canadians with the professional skills, networks, and experience needed to succeed in a drastically changing workforce.
We brought the Future Launch initiative to life by rejecting the tropes of social responsibility campaigns. Those earnest, feel-good stories of corporations congratulating themselves on acts of do-goodery. Instead, the Dear Future campaign uses cinematic scale to hero the next generation of changemakers who are fearlessly running toward an uncertain future.
At Battery, we believe brands need to make meaningful work that people seek out, share, and talk about. We make that happen by backing up our consumer with AI driven consumer data. With roots in gaming, our approach is unique. We are steeped in traditional brand-building but with a quick-moving Silicon Valley startup mindset as we infuse Hollywood storytelling throughout the process. The end product means that all our clients have a larger-than-life story that’s backed by data driven insights.