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The Senet Group - Bad Betty (Betting Shop)

We see Ian & Cooper direct their first UK TVC for gambling watchdog, Senet Group. The first campaign of its kind , it brings to awareness the risks of gambling and how to stay in control. Backed by Britains leading betting companies such as William Hill, Coral and Ladbrokes it was set up in September to respond to public concerns about gambling and to promote responsible gambling standards. The ad features the 1970s hit 'Black Betty' by Ram Jam with the words changed to 'Bad Betty'. The betting shop advert concludes with the message: "If you're betting more than you can afford, its a bad betty, so pause for a moment and think again". It ends with the last message being 'WHEN THE FUN STOPS, STOP' a strong message being put out across TV and online from Friday 23rd January.


Advertiser: The Senet Group

Brand Manager: Lucy Carter

Chief Marketing Officer: Ron Finlay

Head of Marketing: Olly Raeburn

Managing Director: Frankie Fathers

Producer: Shona Thompson

Creative Agency

Account Director: Kristie Thistlethwaite

Creative Agency: The Corner

Creative Director: Tom Ewart

Creatives: Liam Scott & Piers O'Kelly

Producer: Sam Holmes/Kristie Girvan


Edit Company: Final Cut

Editor: Ben Harrex

Producer: Sophie Hogg

Post Production / VFX

Post Production House: Electric Theatre Collective

Shoot Supervisor: Matt Williams

Production Company

Director: Ian & Cooper

Executive Producer: Juliette Larthe/Margo Mars

Producer: Hannah May

Production Company: PRETTYBIRD

Production Manager: Alexis Piqueras

Category: Gambling, Sports and leisure

Genre: Music & Sound Design, People