Lilith Games: Warpath - Raven Is on the March
Lilith Games was looking for an agency to launch a global campaign for Warpath, their new mobile WWII strategy game. After a pitch that involved 4 costume changes over Zoom, we won the business and started on our journey. We partnered with legendary director, Tim Godsall, to create a series of films featuring Humphrey Cartwright, the anchor for World War News, who reports on the ridiculously evil Raven army as they march through Europe. It’s similar to the newsreel films that would play in movie theaters in the early 1940s, but with a comical slant. Months of prep, 3 long overnight Zoom shoots in Bulgaria, and several pizzas later, we couldn’t be prouder of how this campaign turned out.
At Battery, we believe brands need to make meaningful work that people seek out, share, and talk about. We make that happen by backing up our consumer with AI driven consumer data. With roots in gaming, our approach is unique. We are steeped in traditional brand-building but with a quick-moving Silicon Valley startup mindset as we infuse Hollywood storytelling throughout the process. The end product means that all our clients have a larger-than-life story that’s backed by data driven insights.
