Appetite Creative - Why Consumers Aren’t Scanning Your QR Codes

QR codes have become increasingly popular in recent years, with businesses using them for a range of purposes, from advertising and marketing to payments and product information. However, despite their popularity, many consumers are still hesitant to scan QR codes, which can be frustrating for businesses that have invested time and money in creating them. In this article, we'll explore some of the reasons why consumers may not be scanning your QR codes.

One of the primary reasons why consumers may not be scanning QR codes is that they don't understand what they are. While QR codes are becoming more prevalent, there are still many people who have never encountered them before. Businesses need to educate their customers about the benefits of scanning QR codes, such as access to exclusive offers, discounts, or product information.

Another reason why consumers may not be scanning QR codes is that they are concerned about security. There have been several high-profile cases of malicious QR codes being used to redirect users to fake websites or download malware onto their devices. As a result, many consumers are wary of scanning codes, particularly if they don't know the source.

The design of the QR code can also be a factor in whether or not consumers are willing to scan it. If the code is small or difficult to read, users may not bother scanning it. Similarly, if the code is placed in a location that is difficult to access or requires too much effort to scan, consumers may not bother.

Finally, consumers may not be scanning QR codes simply because they don't see the value in doing so. If the information or offer provided by the code isn't compelling or relevant to the consumer, they are unlikely to bother scanning it.

In conclusion, there are several reasons why consumers may not be scanning QR codes. To encourage more people to scan codes, businesses need to educate their customers about their benefits, address concerns about security, ensure that codes are easy to read and access, and provide compelling and relevant information. By doing so, businesses can increase the effectiveness of their QR code campaigns and encourage more consumers to engage with their brand.

Find more information on our website,​

Click here to get in touch.