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Assos Of Switzerland - MTB

Assos Of Switzerland
24/04/2023
Creative Production Studio
Brighton, UK
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Agency / Creative
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In a continuation of our creative relationship with the brand, Assos of Switzerland presented Bolder with the challenge of creating a powerful and dynamic film for their range of mountain biking apparel. 

With a campaign title of ‘Unnatural By Nature’ - the sequence needed to hit the surreal and quirky tones of our previous Assos films, blending powerful live action, elegantly crafted CGI in the beautiful, natural setting of a rugged mountain bike trail. The fast, immersive sequence aims to put you close to the action, where you experience the flow and aggression of the ride. With rapid and fleeting glimpses through the forest to capture the intensity in every moment and 3D that communicates the advanced characteristics of the product with stylistic abstraction. 

For full project see bechance link:

https://www.behance.net/gallery/167163627/Assos-Unnatural-By-Nature

About Bolder Creative

We work internationally with brands and agencies delivering outstanding visual content across all types of media. Seamlessly combining animation, design, art direction, 3D, 2D motion and live action production since 2007.

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