Assos Of Switzerland - MTB

In a continuation of our creative relationship with the brand, Assos of Switzerland presented Bolder with the challenge of creating a powerful and dynamic film for their range of mountain biking apparel. 

With a campaign title of ‘Unnatural By Nature’ - the sequence needed to hit the surreal and quirky tones of our previous Assos films, blending powerful live action, elegantly crafted CGI in the beautiful, natural setting of a rugged mountain bike trail. The fast, immersive sequence aims to put you close to the action, where you experience the flow and aggression of the ride. With rapid and fleeting glimpses through the forest to capture the intensity in every moment and 3D that communicates the advanced characteristics of the product with stylistic abstraction. 

For full project see bechance link:

​https://www.behance.net/gallery/167163627/Assos-Unnatural-By-Nature​