Filament’s fourth Gocompare.com campaign with Fold7 has proven to be the most ambitious with 78 visual effects (vfx) shots. The 60 second commercial takes us to the LlandofsavingmoneyandgettingtherightdealgogoGoCompare at dawn where the GoCo heroes are preparing for another day of saving the world from inflated insurance and energy bills. After supervising the shoot in the Sussex Hills and Shepperton Studios, the 11-strong team at Filament focused on art direction, modeling and building several views of the town, expansive set extensions on bluescreen plates, and complicated rig removal.