JELL-O "Faces"
JELL-O is launching a new advertising campaign “Made With JELL-O-V-E” created by Leo Burnett Chicago. The campaign is driven by the insight that JELL-O has a special ability to bring families together. This is the first campaign for JELL-O created by Leo Burnett after winning several Kraft brands last November.
The new TV spot “Faces” shows JELL-O creations decorated to make faces—animal face, smiley faces, faces on pudding and faces on gelatin. Each face is unique, but share one thing in common—a smile. The campaign inspires people to be spontaneous and creative with JELL-O by showing 101 ways to use it. People can go to http://www.Jello.com/ to discover, pin and like the "101 ways to make you smile."
The integrated campaign consists of TV, digital online video, social media and influencer programs.
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