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Kellogg's Pop-Tarts "New Arrival"

21/01/2015
Advertising Agency
Chicago, USA
463
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Agency / Creative
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Pop-Tarts launched new Pop-Tarts PB&J toaster pastries with a new ad created by Leo Burnett Chicago for Kellogg's. The spot, "New Arrival" is an extension of the Crazy Good campaign using animated characters. In "New Arrival," Pop-Tarts uses a sense of humor relatable to teens. Characters Peanut Butter and Strawberry Jelly introduce their bundle of delicious joy, Pop-Tarts PB&J, to the world. That is, until the maternity ward nurse announces that it's feeding time. The new product launch is supported by TV, online video, mobile, social, in-store and sampling.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.

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