Charter/Spectrum - Island

How do you launch a new brand and turn being late-to-market to your advantage?

If you can’t be first, be better.
First, play to your strengths. Being late to the game means you get to see what everyone else is doing wrong and simply do it better.

Then call out those differences. Call out each brand new mobile idea in an entertaining way. A fair price. No cheap offers. No hidden fees. No sales pressure. Bring your own phone. That long list of positive changes is undeniably a better way to mobile.

A better way to mobile was a better way to sell. The campaign launched and supported Spectrum Mobile from day one and has evolved to make Spectrum Mobile the fastest growing mobile provider in the nation.