Klarna - KLARNA SLAM DUNKS ON ALL-STAR WEEKEND

Klarna saw the NBA 75 All-Star Weekend as an opportunity to drive awareness around their new partnership with the Chicago Bulls and convert new audiences into Klarna customers. To do this we proposed: the Klarna All-Star Vault.

Designed to appeal to both casual basketball fans and diehard sneakerheads, the vault experience offered a roundup of Stadium Goods apparel and a legendary lineup of sneakers including Michael Jordan’s own game-worn kicks.

We also created Klarnavault.com to allow Klarna users special purchase access to select sneakers. Outside of the vault, we engaged fans with challenges and offered one-of-a-kind balls designed by resident artist Sophia Chang.

We took the experience online to reach a wider audience, collaborating with NBA All-Star Zach LaVine and creators Tristan Jass and Cash Nasty. Our digital partnership with Complex featured in an original YouTube episode recorded on-site, resulting in over 1M impressions.

CORE SERVICES
Account Management
Creative Direction + Design
Creative Strategy
Film + Content Creation
Integrated Production
Media Planning + Buying