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McDonald's "Signs"

16/01/2015
Advertising Agency
Chicago, USA
12
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Credits
Brand
Agency / Creative
Production
Music / Sound
McDonald’s signs have always been a tool for restaurant owners to announce deals and products launches, but many of them have also conveyed messages of love, hope and respect. Through a collection of real signs in local communities – from small towns to big cities – we wanted to show that lovin’ has always been a part of McDonalds, long before it was part of the new brand vision. “Signs” is another way we are shining a little more light on the lovin’ that surrounds us. An important part of our journey to transform the customer experience is building upon our relationships with our customers. Our restaurant signs convey more than just promotions, they put lovin’ into the communities we serve with messages of support, gratitude and hope.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.