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McDonald's "Signs"

Leo Burnett Chicago , 3 years, 5 months ago

McDonald’s signs have always been a tool for restaurant owners to announce deals and products launches, but many of them have also conveyed messages of love, hope and respect. Through a collection of real signs in local communities – from small towns to big cities – we wanted to show that lovin’ has always been a part of McDonalds, long before it was part of the new brand vision. “Signs” is another way we are shining a little more light on the lovin’ that surrounds us. An important part of our journey to transform the customer experience is building upon our relationships with our customers. Our restaurant signs convey more than just promotions, they put lovin’ into the communities we serve with messages of support, gratitude and hope.
Client

Brand: McDonald's

Creative Agency

Creative Director: Tony Katalinic

Copywriter: Ryan Wolin

Art Director: Nuno Ferreira

Strategist: Claudia Steer

Producer: Scott Gould, Ross Greenblat

Executive Creative Director: John Hansa

Chief Creative Officer: Susan Credle

Music Supervisor: Chris Clark

Executive Producer: Mary Cheney, Denis Giroux, Ken Gilberg

Agency Production: Vincent Geraghty

Account Executive: Lauren Davidson

Account Manager: Jennifer Klopf

Account Director: Jennifer Cacioppo

Production Company

Production Company: The Mill, The Whitehouse

Music

Executive Producer: Kristin Branstetter

Music Production: Comma Music, Nylon Studios

Producer: Dawn Guzowski, Dave Cea, Randy McEntee, Steve Kroodsma

Category: Fast food, Retail and restaurants

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