TOKYO was responsible for developing the concept, planning, directing, and producing the film and graphics for the REVOLUTIONIZE YOUR BEAUTY.
It tells a story that Shiseido’s researchers are passionate about discovering the perfect combination of natural ingredients using cutting-edge science. The concept is inspired and developed by finding commonalities in the realms of the Japanese tea ceremony culture which emphasizes the importance of once-in-a-lifetime encounters and the special sense of unity that arises when the host entertains their guests with wholehearted hospitality, leaving them with a deep sense of appreciation and awe. It highlights Shiseido’s products, which embody the perfect blend of science and nature, and are designed to help people achieve their own unique beauty.
Watch the vid⇢https://www.youtube.com/watch?v=0Vtpa12Jjho&t=1s
TOKYO lives and breathes variety. Our people defy convention and our work is often hard to categorise. We blur the lines between real-world interactive experiences, TV commercials, music videos and web movies.
Talent is people. Here at TOKYO, we never forget that. We help those people to sharpen their edge and then pair them up with projects that they can work their creative magic on. This means our staff are just as likely to be working on a cutting-edge passion project as they are to be adding a fresh twist to a more mainstream campaign.
TOKYO has a balance of youth and wisdom. Although TOKYO has been on the scene for five years, we are able to draw on fifty years of industry experience via our parent company Taiyo Kikaku. This has allowed us to rack up numerous awards across the creative spectrum, both at home and internationally.