Big Motoring World - A big new brand and customer experience

BUSINESS CHALLENGE 

Reposition Big Motoring World to compete with new online challengers.

Big Motoring World is a highly successful used car dealerships company facing intense pressure from new online challengers such as Cinch and Cazoo. It’s success has been built on a supply based model – having great cars at great prices. But in this new world, we needed to reinvent the brand and experience around the evolving demands of customers.

STRATEGY

Put customers in the driving seat.

We knew that most customers still want to see and drive a new car before they buy it. They are apprehensive about buying online and value the personal customer service they receive from Big Motoring World.

WHAT REAL PEOPLE THINK

“Buying a car is still a big deal. The full buying experience, not just price, really matters”

THE IDEA

We’re BIG on what matters to you.

WHAT WE MADE

New visual identity and design system.