BUSINESS CHALLENGE
Reposition Big Motoring World to compete with new online challengers.
Big Motoring World is a highly successful used car dealerships company facing intense pressure from new online challengers such as Cinch and Cazoo. It’s success has been built on a supply based model – having great cars at great prices. But in this new world, we needed to reinvent the brand and experience around the evolving demands of customers.
STRATEGY
Put customers in the driving seat.
We knew that most customers still want to see and drive a new car before they buy it. They are apprehensive about buying online and value the personal customer service they receive from Big Motoring World.
WHAT REAL PEOPLE THINK
“Buying a car is still a big deal. The full buying experience, not just price, really matters”
THE IDEA
We’re BIG on what matters to you.
WHAT WE MADE
New visual identity and design system.
We're a new breed brand and CX agency specialising in creative, content, customer experience and commerce.
We’re called The Ninety-Niners, because we stand with the 99%; the real customers who experience brands, not the 1% who create them.
We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.
The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.