Lloyds Bank - Creating content that is by the side of business
BUSINESS CHALLENGE
Deepen relationships with existing business customers.
Our priority is helping our three million existing business customers to survive and thrive through challenging economic times. Lloyds Banking Group has many relevant products and services, along with huge amounts of expertise to offer businesses of all sizes.
STRATEGY
Putting empathy into our expertise.
We needed to transform the always-on content programme into a tangible demonstration of our promise to be ‘by the side of business’. That meant not just showing our expertise, but first being empathetic to the challenges that businesses face. Across multiple content streams, we injected warmth and human storytelling into our content.
WHAT REAL PEOPLE THINK
“You only ever hear from the bank when they’re chasing money or trying to sell you something.”
THE IDEA
The People Behind the Business
WHAT WE'VE MADE
A wide range of content, from long-form customer story film, through to economic insight reports, web-based business guides and topical articles.
We're a new breed brand and CX agency specialising in creative, content, customer experience and commerce.
We’re called The Ninety-Niners, because we stand with the 99%; the real customers who experience brands, not the 1% who create them.
We believe Adland is out of touch with real people. It has become obsessed with awards, purpose and the latest shiny technology. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity.
The Ninety-Niners is the realisation of a long-held ambition to create a new kind of agency to challenge the big network model. One that provides big agency thinking, without the big agency bullshit.