null - Coca Cola - To The Beat "Jig"

A series of summery idents for M&C Saatchi and ITV’s Olympic programme Beat TV. Each film places a troupe of dancers in twelve locations across London, setting Natricia Bernard’s dynamically choreographed dance routines against an iconic backdrop. Each routine was inspired by the Mark Ronson track ‘Anywhere in the World’, the feel of the host city, plus the variety of influences and culture that makes the capital so unique.