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LEGO - Inspiration Wonderland

LEGO
22/03/2023
Experiential Marketing
London, UK
15
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Credits
Agency / Creative

Children's Day


LEGO is a long-standing tool for self-expression, creativity, and creation. Children’s Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, and Nanjing and Jiaxing.


- 104,000+ visitors across 9 cities 

- 91% deeply-engaged visitors visited the lego store post-experience 

- 126,000+ engagements 

- 77% conversion from our mini app to new lego members 

To find out more, click here.

About Imagination

Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.

Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

For more information, please visit imagination.com