LEGO - Inspiration Wonderland

Children's Day

LEGO is a long-standing tool for self-expression, creativity, and creation. Children’s Day became the perfect opportunity to explore the notion of ‘play’ through the theme 'what's the right way to play?'. It demonstrated the value of structured and unstructured play with LEGO to parents in nine cities across China – Xi'an, Suzhou, Nanjing, Chongqing, Shenyang, Xiamen, Dongguan, and Nanjing and Jiaxing.

- 104,000+ visitors across 9 cities 

- 91% deeply-engaged visitors visited the lego store post-experience 

- 126,000+ engagements 

- 77% conversion from our mini app to new lego members 

To find out more, click here.