NSPCC - Day In the Lonely

We partnered with NSPCC & Childline to produce ‘Day in the lonely’, a

TikTok-first campaign supporting teenagers experiencing loneliness.

Real teen testimonials from the Childline message board were the source

material for the three scripted films that we produced, subverting the

day-in-the-life format by showing how loneliness can feel overwhelming

throughout the day, before signposting how to access Childline resources

for support. Our in-house casting team sourced a diverse range of first-time

teen actors to star in the three films.

The campaign was not only native to TikTok, but assets were produced to run

across Snapchat, Meta, Spotify & Xbox as part of our approach to reaching

as many of our audience as possible.

The campaign won Gold at the UK Content Awards 2023 for Non-Profit /

Charity Content Campaign of the Year.