Lenovo - Evolve Small

Lenovo was looking to empower small businesses and highlight their nationwide mentorship campaign with help from the iconic Queen Latifah.

We needed a way to create personalized commercials for every single small business that wanted a shoutout from the Queen herself to promote their business. We used AI deepfake technology to enable any business listed on Google Maps to create their own realistic Queen shout-out and share it with their customers.

With the help of a special shoot, we captured video and audio data that allowed us to create a fully life-like, digital avatar of Queen Latifah.

Wildlife was on set to direct the AI video shoot and capture the audio and video footage needed to create our deepfake model. With our advanced virtual double, we built an AI-powered system that let small business owners enter a few key pieces of information, tap a button and get back a personalized commercial from QL. The generated clips deliver a completely life-like performance for any small business name that meets the criteria, putting a customized spin on this small business initiative only possible through bleeding-edge technology.