Tata Motors - EV Concept Launch
Our team told the world Tata’s story of design innovation by creating a film that showcased Tata’s vision for the future of travel. A multi-sensory reimagining of the interior of the car and the experience of driving, created using Unreal Engine to showcase a car that didn’t yet exist, travelling effortlessly through a near-future landscape.
Working with partners in Mumbai to create a hybrid launch activation, we designed and delivered a global launch event featuring a huge, immersive curved screen as backdrop for the prototype vehicle reveal, during a live global interactive telecast to media and consumers. A seamless integration of film, sensory live experience and global brand campaign.
At 160over90, we redefine what you expect from a creative agency. Led by experts from across the marketing landscape, our foundation is built on more than a century of cultural leadership. We know where audiences are turning their time and attention next, and every strategic idea is made to meet them there.
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