VIPKid - Brand

VIPKid is a China-based company that connects students in China who want to learn English with teachers in America via an online learning portal. Although well-known in China, awareness of the brand was very low in the United States and advertising efforts were minimal, causing a pretty drastic need for teachers.

VIPKid hired us to develop the American brand from the ground up. We developed a completely new look, feel, tone and voice, as well as rebranded their presence with messaging, visual identity and brand personality led by a smart and clever tone. We also created new brand elements, including illustrations, photographs and color palettes. Once these brand assets were in place, we used them to guide a fully integrated go-to-market campaign consisting of TV, digital and traditional radio, out of home, digital display, digital video, social media, all media buying and all production; we also designed and built the new VIPKid teacher website.

Read more here: https://hubsanfrancisco.com/work/vipkid.