VIPKid - Brand
VIPKid is a China-based company that connects students in China who want to learn English with teachers in America via an online learning portal. Although well-known in China, awareness of the brand was very low in the United States and advertising efforts were minimal, causing a pretty drastic need for teachers.
VIPKid hired us to develop the American brand from the ground up. We developed a completely new look, feel, tone and voice, as well as rebranded their presence with messaging, visual identity and brand personality led by a smart and clever tone. We also created new brand elements, including illustrations, photographs and color palettes. Once these brand assets were in place, we used them to guide a fully integrated go-to-market campaign consisting of TV, digital and traditional radio, out of home, digital display, digital video, social media, all media buying and all production; we also designed and built the new VIPKid teacher website.
Read more here: https://hubsanfrancisco.com/work/vipkid.
HUb was born in 2002, a time when flip phones were all the rage and the idea of a “dot-com” company was just starting to be a thing. As these nascent brands raced to be first to market with a well-built brand, the agency world was woefully unprepared to help. Every agency was specialized—they focused on advertising or design or strategy or direct response or production or whatever.
What was obvious to us back then was that emerging brands didn’t need help with just one thing. They needed an agency that could do everything—like a marketing Swiss Army knife (but less pointy).
So that’s why we built HUb. To help these challengers build powerful, strategic, well-loved brands at speed.
To make it happen, we blew up the traditional creative agency model. That meant building out a huge network of senior creative specialists across every discipline—basically our version of a dream team. In the office, our full-time staff of creative directors handpick the best talent for the job and then work with them to ensure strategic, visual and tonal consistency.
Since then, we’ve been lucky enough to work with some of the most amazing, important companies on the planet—all with one thing in common: Each and every one of them possesses the mindset of a challenger.
Today, we have a full-time staff of about 20 people. In addition to creative development, we have a serious strategy practice, we plan and buy media, and we’re a production company too—we write, direct and produce all of our video content. We do smart, strategically sound work that wins a lot of creative awards and, more importantly, sells a lot of stuff. Along the way, we never forget to have fun, and we tend to work with clients that like to do the same.
