Stanford Children’s Health - Brand Strategy, Video, Print, Digital, and Radio Campaign
Advertising and marketing in the healthcare space practically defines the word “homogenous.” It all looks the same—photos of smiling, happy patients and doctors. It’s all saying the same thing: either “we care about you” or “we are innovative.” Everyone in the industry seems to speak in the same tone of voice. When Stanford Children’s Health hired us, we promised to give them a differentiated message, with a fresh voice and a look that was a million miles from expected.
Since the campaign started in 2016, we continue to see lifts in unaided awareness—from inception to date, it’s more than doubled, going from 9% to 25%. Of the customers who have seen our ads, their recognition of the Stanford Children’s Health brand is 24 points higher than the recognition of those who have not seen our ads. On top of that, consumers consistently consider the brand to be stronger than competitors on most key attributes, such as innovative care, highly skilled doctors and healthcare industry leaders.
See more here: https://hubsanfrancisco.com/work/stanford-childrens-health/.
HUb was born in 2002, a time when flip phones were all the rage and the idea of a “dot-com” company was just starting to be a thing. As these nascent brands raced to be first to market with a well-built brand, the agency world was woefully unprepared to help. Every agency was specialized—they focused on advertising or design or strategy or direct response or production or whatever.
What was obvious to us back then was that emerging brands didn’t need help with just one thing. They needed an agency that could do everything—like a marketing Swiss Army knife (but less pointy).
So that’s why we built HUb. To help these challengers build powerful, strategic, well-loved brands at speed.
To make it happen, we blew up the traditional creative agency model. That meant building out a huge network of senior creative specialists across every discipline—basically our version of a dream team. In the office, our full-time staff of creative directors handpick the best talent for the job and then work with them to ensure strategic, visual and tonal consistency.
Since then, we’ve been lucky enough to work with some of the most amazing, important companies on the planet—all with one thing in common: Each and every one of them possesses the mindset of a challenger.
Today, we have a full-time staff of about 20 people. In addition to creative development, we have a serious strategy practice, we plan and buy media, and we’re a production company too—we write, direct and produce all of our video content. We do smart, strategically sound work that wins a lot of creative awards and, more importantly, sells a lot of stuff. Along the way, we never forget to have fun, and we tend to work with clients that like to do the same.
