Ford - Mustang Mach-E

With a bold new brand direction, Ford’s ‘Bring on Tomorrow’ European roadshow put their European passenger vehicle business and the future of mobility in full focus.

Centred around the smartest car Ford has ever built, we collaborated with creative agency Imagination to develop a tailored Augmented Reality (AR) experience introducing the new 2021 all-electric Mustang Mach-E.

We took users on a personalised AR pursuit pushing the boundaries with real-time object tracking.

With the installations across high-profile venues in capital cities in Europe, we allowed up to 6 visitors to partake in the experience using iPad Pro devices. Although synchronised, each had personal journeys generated from a round of quick-fire lifestyle questions. Acting as a springboard to further conversation with a sales representative - guests were then able to follow a path that was either Active, Adventurous, or Cultural, where their AR pursuits were completely unique.

For more info visit: https://solarflarestudio.co.uk/work/ford-mach-e/​