Wimbledon x AMEX - The Virtual Hill

Imagined in 2021 due to the limits of the pandemic, Wasserman and Solarflare Studio partnered up to build a unique digital experience for clients Wimbledon and AMEX. Turning the iconic Henman Hill digital, visitors could watch, interact and win prizes within a bespoke built 3D environment. The success recreated a true buzz of the Wimbledon spirit, online.

Returning for a second year, The Virtual Hill was more explorable and gamified version of its predecessor. Creating a social metaverse for the 2022 Wimbledon Grand Slam. It allowed spectators to deepen their relationship with the history of the sport through a fun and engaging experience outside of the physical space of Wimbledon, with more features, prizes, picnic spots and customisation.

Driving a shared experience, fans were able to build their own custom avatars, pick and design their patch, experience more than the hill, complete daily missions and quizzes, react with custom-designed emojis, and even have a chance to ‘meet’ one of most famous British Champion stars, Andy Murray on the Mound - all while their friends and family are within the same multiplayer 3D world.

Not only that, to keep fans connected and feeling the Championship spirit in London each day, the missions provided the chance to win our in-game currency, ‘Wimble-coin’. From tennis balls to tickets for next year, the more you collect, the higher the chance of winning the prizes. Not forgetting the AMEX cardholder exclusives and tease of new styles, enticing users to keep coming back and using their ‘Wimble-coins.’

For more info visit: https://solarflarestudio.co.uk/work/wimbledons-virtual-hill-returns/​