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Virgin Atlantic - Breaking New Ground With Virgin Atlantic

Virgin Atlantic
04/01/2023
Advertising Agency
London, UK
10
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Credits
Agency / Creative

The Challenge 

Announce and launch Virgin Atlantic’s new route between London and Tel Aviv. 

The Manifest Approach 

A flight sale with a twist: Richard Branson went head to head with the world’s fiercest hagglers in the city’s famous flea market.


Come Flea With Me 

Haggling is a very common practice in Israeli culture, with its residents proudly claiming to be the best in the world at striking a great deal.

To celebrate the inaugural flight between London and Tel Aviv, we created the ‘Come Flea with Me’ travel agency, where Virgin Atlantic founder Richard Branson would go head to head with the city’s fierce negators keen to buy flights. 

Manifest took over a traditional market place, and set up shop complete with bespoke merch.

Hundreds of passers by clamoured to get their hands on flights at a good price, with many nabbing deals for up to 90% off. 

We also created Richard Branson’s top tips for haggling and negotiating to give additional content for media and social channels. 

Our activity secured widespread coverage in both the UK and Israel, with the stunt appearing on all major broadcast channels in Tel Aviv, as well as reaching over 31m via social content. 

About Manifest
We build brands that change the world

In a world defined by experiences, it’s not enough for brands to simply stand for something – they must stand up for it. We are a brand communications agency built for this new purpose-driven era. 

Our agency is born from the belief that great marketing is no longer just about selling products; it’s about starting movements. So that’s what we do.

We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in London, Manchester, New York, Stockholm & Melbourne and we complain about the weather in all of them. We love our work, we’re never boring and we always buy our round. Above all, we work hard and we’re nice to people.