Hot Octopuss - Helping Vulva Owners Explore Their Orgasm Potential

The Challenge 

Launch Hot Octopuss’ first ever G-spot stimulator that features its signature Treble and bass Technology™ in Australia, United Kingdom, and the United States.

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The Manifest Approach

Create the world’s first orgasm barometer, the G-Scale, to test drive the product.

Overview 

Wanting to help vulva owners find their G-spot, Manifest sourced renowned sexpert Dr. Nan Wise to partner up and to be the campaign’s spokesperson.

The G-Scale was co-created with Dr. Wise to test drive KURVE, a toy designed to help women explore and expand their sexual pleasure potential. 

Inspired by a Richter-style scale but designed for the big O, the G-scale took the shape of an online questionnaire  in order to calculate climax with the G+ being the most intense orgasm known to womankind.

Manifest led the global campaign from its Melbourne studio, crafting all press materials, creating influencer briefs and creative development – with the NYC and LDN studios regionalising those materials.

Manifest assembled the copy for the website landing page and created two press releases: one focusing on the campaign, and one for product/sex trade publications that focused on its features. We also organised agreements, product send out and  scope of works to paid US influencers and in-kind ones in Australia and the United Kingdom.

Manifest compiled press and influencer lists for the global launch of KURVE across Australia, the US and the UK, coinciding with the creative for the G-Scale.