AnNahar - Newspapers-Inside-The-Newspaper
Who is IMPACT BBDO?
Part of the global BBDO network, IMPACT BBDO is a leading regional marketing communications group operating across the Middle East, Africa and Pakistan for close to 50 years.
Established in 1971, IMPACT BBDO offers comprehensive and integrated marketing communication solutions, covering a wide and prestigious base of global, regional and local brands. IMPACT BBDO prides itself on contributing to BBDO's worldwide creative reputation and has consistently been highly ranked in regional and international competitions and was recently named Agency of the Year at the Dubai Lynx advertising awards for 3 of the last 4 years as well being named Cannes Lions’ most creative agency in the Middle East & Africa. The group employs more than 1,000 people delivering great work that works for our clients.
Our mission is to create and deliver the world's most compelling commercial content across all mediums and screens. The three things we care about the most are "The Work, The Work, The Work". This is delivered through a group of specialized agency networks, working seamlessly together as one brand team. The group includes:
IMPACT Proximity, a digital, direct and CRM agency, part of Proximity Worldwide that focuses on creating and orchestrating experiences that influence behaviour through the entire journey.
IMPACT Porter Novelli, a public relations consultancy that creates strategic brand messaging platforms and purposeful campaigns that influence, engage and move the audiences that matter most.
FleishmanHillard, specializing in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy.
IMPACT Plus, setup in 2006 with laser-sharp focus on delivering ‘agile’ advertising creation and transcreation solutions for regional & local brands.
In addition, IMPACT BBDO has partnerships with OMD, a stand-alone regional media planning and buying agency headquartered in Media City, and PHD, a global communication planning network part of Omnicom Media Group.
