Christian Louboutin - Miss Loubi Snow

Welcoming the Season of Joy: Puig and the Badgers' Christmas Tradition Continues

In the heart of 2022, the Badgers teamed up once more with Puig, embarking on their much-anticipated holiday tradition—the most enchantingly 'Christmassy' campaign of the year!

The Inspiring Brief

Our mission was nothing short of magical—to transform an old-fashioned fairground into a luminous and vibrant 'Loubified' wonderland. Guided by our latest character creation, the whimsical 'Miss Loubisnow,' we ventured to create an awe-inspiring world where CGI and animation coalesced harmoniously.

The Grace of Miss Loubisnow

On a snowy Winter's night, Miss Loubisnow took centre stage, gracefully hosting and guiding visitors through five extraordinary Christian Louboutin rides. Each ride showcased the classic and new beauty products collection for 2022, providing a captivating focus on the individuality and unique aesthetics of each range.

A Festive Fairground Extravaganza

Nestled amid the enchanting landscape of trees, starlit night skies, and twinkling Christmas lights, the gloriously festive fairground carousel stood as the centrepiece of the campaign. Within each ride, the elegant and diverse Christian Louboutin products were meticulously integrated, allowing them to tell their own magical stories—eagerly inspiring excitement and anticipation for the Christmas gifting season.

Unveiling a Masterpiece

Dedicating six months to crafting this visually striking and imaginative Christmas Campaign, the Badgers embarked on an artistic journey that resulted in over 150 deliverables. As the world prepared to set its wheels in motion, we plunged ahead with relentless innovation, immersing ourselves in a wondrous new world.

Taking Flight on Social Platforms

The campaign extended its wings across diverse platforms and modes of publication, necessitating a plethora of assets in various formats. This meticulous approach ensured the broadest reach across retail and social media, captivating hearts and spreading the joy of the season far and wide.

The Timeless Christmas Tradition Continues

In this joyful union of creativity and celebration, Puig and the Badgers once again kindled the spirit of Christmas with a campaign that warmed hearts and kindled imaginations. Amid the hustle and bustle of the holiday season, we revealed the creation of an enchanting wonderland—a timeless Christmas tradition that continues to weave its magic year after year.