Christian Louboutin - Miss Loubi Snow
Welcoming
the Season of Joy: Puig and the Badgers' Christmas Tradition Continues
In
the heart of 2022, the Badgers teamed up once more with Puig, embarking on
their much-anticipated holiday tradition—the most enchantingly 'Christmassy'
campaign of the year!
The
Inspiring Brief
Our
mission was nothing short of magical—to transform an old-fashioned fairground
into a luminous and vibrant 'Loubified' wonderland. Guided by our latest
character creation, the whimsical 'Miss Loubisnow,' we ventured to create an
awe-inspiring world where CGI and animation coalesced harmoniously.
The
Grace of Miss Loubisnow
On
a snowy Winter's night, Miss Loubisnow took centre stage, gracefully hosting
and guiding visitors through five extraordinary Christian Louboutin rides. Each
ride showcased the classic and new beauty products collection for 2022,
providing a captivating focus on the individuality and unique aesthetics of
each range.
A
Festive Fairground Extravaganza
Nestled
amid the enchanting landscape of trees, starlit night skies, and twinkling
Christmas lights, the gloriously festive fairground carousel stood as the
centrepiece of the campaign. Within each ride, the elegant and diverse
Christian Louboutin products were meticulously integrated, allowing them to
tell their own magical stories—eagerly inspiring excitement and anticipation
for the Christmas gifting season.
Unveiling
a Masterpiece
Dedicating
six months to crafting this visually striking and imaginative Christmas
Campaign, the Badgers embarked on an artistic journey that resulted in over 150
deliverables. As the world prepared to set its wheels in motion, we plunged
ahead with relentless innovation, immersing ourselves in a wondrous new world.
Taking
Flight on Social Platforms
The
campaign extended its wings across diverse platforms and modes of publication,
necessitating a plethora of assets in various formats. This meticulous approach
ensured the broadest reach across retail and social media, captivating hearts
and spreading the joy of the season far and wide.
The
Timeless Christmas Tradition Continues
In
this joyful union of creativity and celebration, Puig and the Badgers once
again kindled the spirit of Christmas with a campaign that warmed hearts and
kindled imaginations. Amid the hustle and bustle of the holiday season, we
revealed the creation of an enchanting wonderland—a timeless Christmas
tradition that continues to weave its magic year after year.
