null - Danio "Hit The Spot"

We've launched a new digital campaign for danio, the Greek yogurt. Running across all digital media, the campaign features four online films with The Grumbler, danio's new brand mascot alongside super influencer Alfie Deyes. Initial KPIs have been smashed with 5000 free yogurts being retrieved within 2 hours! More content will be released through a series of events on social media.