Over 5 billion condoms are used and thrown away every year. Most ending up in our waterways or landfill sites. HANX create biodegradable condoms so wanted an eco-friendly activation during sexual health month.
The Sexy Summer Garden at BOXPARK Shoreditch invited passers-by to ‘pluck themselves’ a contraceptive carnation or prophylactic pansy, featuring over 600 condom-loaded flowers, and save it for their next biodegradable bang. Each asset was accompanied by a social campaign to get peoples’ flowers ready to bloom.