Flaconi - Fall/Winter 2022

The dark season of 2022 might be even darker than usual. That's why it's all the more important to create our own moments that brighten up everyday life. flaconi, a German beauty e-commerce platform, reminds us to do so with a campaign that encourages and celebrates the little moments of self-care.

Cheerful headlines with witty wordplay stand out of the typical beauty advertising around Christmas. The brands featured in the lines give a taste of the variety of brands and products that allow you to practice self-care for yourself and others in a stress-free way.   

Despite the circumstances, now above all else, it’s … time to care.