The dark season of 2022 might be even darker than usual. That's why it's all the more important to create our own moments that brighten up everyday life. flaconi, a German beauty e-commerce platform, reminds us to do so with a campaign that encourages and celebrates the little moments of self-care.

Cheerful headlines with witty wordplay stand out of the typical beauty advertising around Christmas. The brands featured in the lines give a taste of the variety of brands and products that allow you to practice self-care for yourself and others in a stress-free way.   

Despite the circumstances, now above all else, it’s … time to care.