Ralph Lauren - Custom Polo

Bolder were commissioned to create a beautifully rendered, fully CGI sequence to show-case and have fun with all the features of this new Polo Shirt.
The sequence was launched to promote the contemporary, fully customisable, knitted offering of the iconic Polo Shirt and was used across web and social.


An accurate representation was tailored in 3D and rigged with a casual walk cycle and cloth simulations to present an ‘invisible man’ style of animation. Colours, embroideries and the knitting process it’s self was then brought to life, injecting a fun and dynamic edge to the clean and simple styling.


This motion graphics piece had to reflect this high-end, reimagined version of the Polo, which was created as the ultimate form of self-expression, made to order for each customer, hand finished with hundreds of combinations possible.