TikTok - World Mental Health Day

With a soaring creator community, TikTok has seen their fair share of meteoric rises to fame. They reached out to us in the lead up to World Mental Health Day, as they wanted to ensure their creators felt empowered to make good mental health decisions, while also providing them with tools to aid their own self care.

We devised a campaign identity and assets that traversed both digital and physical worlds, and also guided the campaign direction; from high level concepting, to script writing. We worked with TikTok to secure top influential creators for what was a truly inspiring discussion on intersectionality in mental health. We went one step further, by shipping over four-hundred carefully curated wellness care packages to creators across Europe, each containing thoughtful items to encourage them to take a little time for themselves.