Vans - Built Rowley Strong
A four-part film series profiling Pro Skater Geoff Rowley’s life, family, career and what drives him.
The Challenge
Create a campaign to kick off the release of Geoff Rowley’s signature apparel and footwear collection for Vans.
The Creative Solution
We concepted and created an evocative profile of Geoff Rowley that celebrated the fact that Vans has been with Rowley since 1999, spotlighting both his performance and Vans as a performance brand.
We created a campaign that illustrated that Vans hasn’t deviated from what they do best and they haven’t deviated from their support of an incredible athlete who resonates with people who skate and people who don’t.
We created a campaign that illustrated that Vans hasn’t deviated from what they do best and they haven’t deviated from their support of an incredible athlete who resonates with people who skate and people who don’t.
The Craft
Shot on location in and around Geoff’s home in Orange County CA this four-part film series profiled Geoff’s life, family, career and what drives him.
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