This is the One, the One campaign to One up your brushing! Wenneker.Amsterdam has created a campaign for the Philips One by Sonicare. Together with the creative duo from Lovely, we’ve been responsible for the overall creative approach of the Philips One campaign, focusing on reaching Millennials & Gen Z. Dept has taken the creative concept and developed a complete social deck that we’ve brought to life with director duo Klabautermann Images. They went all out using iPhones, 8mm camera, FPV drone, analogue photography to create a campaign that’s a mix of lifestyle, graphics, fashion and social elements.
Want to know more about how we solved this modular content puzzle? Click here