senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Booking.com - Bringing the Travel Industry Back Together

Booking.com
21/11/2022
Experiential Marketing
London, UK
36
Share
Credits
Agency / Creative

Booking.com: Click ‘22  

Amsterdam and Nashville

The Challenge

GPJ had previously delivered Click ‘21 as a virtual event during the pandemic.  In March 2022, Click ‘22 was a live event as travel restrictions were no longer in place for many people.  GPJ were tasked in bringing together over 1500 of Booking.com partners, across two geographies for the first time since the global pandemic. 

It was imperative to make partners feel energised, engaged, and valued by creating a live experience that inspires the exchange of ideas, new perspectives and deep platform learning and position Booking.com as a leading-edge collaborator across the entire travel ecosystem.

Our Solution

Where are you going?’ was our overarching experience theme, framed to position Booking.com as a trusted partner in helping attendees achieve their objectives as the industry reopens and continuously innovates. Two events, executed in Europe & U.S., each drew upon a consistent voice and identity but distinct continental personalities. A hyper- focussed content approach for a broad spectrum of partners was also fundamental.


The Experience

Anchored around stages themed by ‘today, tomorrow & together’, attendees could explore highly curated and interactive panel discussions, executive interviews, business presentations and dynamic storytelling. Newly devised ‘learning showcases’ put one-to-one engagement in the center of the experience and a central design installation championed flagship brand stories in sustainability and inclusion, for attendees to explore. 

This image has an empty alt attribute; its file name is Click-22-website-3-1-1296x810.jpg

This image has an empty alt attribute; its file name is Click-22-website-4-1296x864.jpg

This image has an empty alt attribute; its file name is Click-22-website-5-1296x864.jpg


Services  

Strategy, Experience design, 3D Design, 2D Design, Content Design, Content Production 

About George P. Johnson

George P. Johnson is the world’s leading experiential marketing agency. With 31 offices worldwide, our London hub comprises over 100 specialists that power brand experiences by enabling marketers to benefit from integrated experiential programs that leverage online, mobile, and physical brand interactions fueled by data. Clients in technology, automotive, consumer goods, finance, and other industries rely on us to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media, and other influencers. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers (www.project.com).