Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

John Lewis - Give A Little Love


Shot by Not To Scale and our brilliant crew over six days in London, Anthony Farquhar-Smith’s signature stop-motion style was brought to this project. Anthony was one of the eight artists chosen to collaborate with Pulse Films, as well as the overall animation supervisor on this year’s hotly-anticipated campaign, titled ‘Give A Little Love’.

“A little love gets passed on, then gets passed on to another person. That’s what we’re going to need this Christmas.”

Anthony Farquhar-Smith

We worked alongside director Oscar Hudson, Anthony, and Arch Model Studio, to bring to life our charming characters of Spike, a hedgehog with dreams of flying, and the Pigeon Crew, creating an unlikely but heart-warming friendship.

"Very proud to play a small part in such a brilliant advert with so many amazing creatives involved!"

James Ward - Concept Artist

The Give A Little Love campaign was a collaboration of several artists and creatives to help bolster an industry hit hard by Coronavirus. The proceeds of the campaign merchandise were donated to UK charities supporting over one hundred thousand families in need, proving that a little love does go a long way!


Agency / Creative

Genres: Animation

Categories: Retail and Restaurants , Retail Stores

Not To Scale, 6 months ago