John Lewis - Give A Little Love
Shot by Not To Scale and our brilliant crew over six days in London, Anthony Farquhar-Smith’s signature stop-motion style was brought to this project. Anthony was one of the eight artists chosen to collaborate with Pulse Films, as well as the overall animation supervisor on this year’s hotly-anticipated campaign, titled ‘Give A Little Love’.
“A little love gets passed on, then gets passed on to another person. That’s what we’re going to need this Christmas.”
Anthony Farquhar-Smith
We worked alongside director Oscar Hudson, Anthony, and Arch Model Studio, to bring to life our charming characters of Spike, a hedgehog with dreams of flying, and the Pigeon Crew, creating an unlikely but heart-warming friendship.
"Very proud to play a small part in such a brilliant advert with so many amazing creatives involved!"
James Ward - Concept Artist
The Give A Little Love campaign was a collaboration of several artists and creatives to help bolster an industry hit hard by Coronavirus. The proceeds of the campaign merchandise were donated to UK charities supporting over one hundred thousand families in need, proving that a little love does go a long way!
Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.
Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.
Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.
