Fielmann - Showing Strength
With a new international advertising campaign, Fielmann is now focusing on one feeling: its own strength. The focus is on four Fielmann customers in everyday situations who can achieve anything thanks to their new glasses. They feel strong because they have found the perfect glasses at the best price and received optimum advice. They experience what a pair of glasses makes possible for its wearer when everything fits together. The promise of the market leader: at Fielmann, everyone finds their strength.
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Working with us takes guts.
Guts to do things differently. Only those that are ready to change something – can really make something better.
We come in with stance and leave a trail of values in our wake. We listen very closely and when necessary do the exact opposite of what is asked of us. because only good ideas are good enough we don't think about channels – we think the better thoughts.
We are strategic in our analyses, progressive in our thinking and binding in our actions.
It's the only way to relevant communication with real results. It's the David+Martin way.