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Ride Without Limits with Erwin Fraterman and Lexus

Depicting parallels of human speed and perfection with that of the gorgeous new Lexus RC F Coupe, editor Erwin Fraterman entices you to get behind the wheel where there are “No Limits”. Limitless- a word used to describe not only the RC F Coupe, but Fraterman’s style as well: from the steel-edged precision, to the bold cuts and seamless visual effects. Teaming up with director Tim Richardson, Fraterman creates a spot that personifies how the F-performance coupe is “built from the asphalt up”; seen physically yet also felt through what can only be described as an enthusiasm for driving and the “pursuit of perfection”. Lexus has found an exceptional driver in Erwin Fraterman: the two get behind the wheel and shatter the limits.

Creative Agency

Creative Agency: Team One

Copywriter: DanMcCormack

Producer: Beth Hagen

Chief Creative Officer: Chris Graves

Group Creative Director: Jason Stinsmuehlen, Craig Crawford

Associate Creative Director: Ryan DiDonato, Dustin Arnold, Jon King

Assistant Producer: Tiffany Otoya, Reilly Park

Production Company

Production Company: A White Label Product

Executive Producer: Annique DeCaestecker, Ellen Jacobsen-Clarke, Oliver Hicks

Director: Tim Richardson

DOP: Neil Shapiro

Producer: Michael Angelos


Edit Company: jumP

Editor: Erwin Fraterman, Richard Cooperman

Executive Producer: Betsy Beale


Song: Robot Repair: Mike Schanzlin “air bourne”

Category: Automotive, Cars

Genre: Animation, Fashion & Beauty, People, Visual VFX